Introduction: What Is the Daily Job of an SEO Executive?
Ever wondered what do SEO executives do in their daily work? If you’re new to digital marketing or curious about what happens behind the scenes of Google rankings, this post is for you.
SEO (Search Engine Optimization) executives are the people responsible for making websites visible on search engines like Google, Bing, and Yahoo. From researching the best keywords to improving a website’s speed, an SEO executive’s day is packed with activities that boost online visibility.
In this article, we’ll break down their daily tasks in simple, beginner-friendly language.
1️⃣ Morning Routine: Checking Website Performance
Most SEO executives start their day by checking how their websites performed overnight. This gives them an idea of where things stand and if any immediate issues need fixing.
Tools they use:
- Google Analytics – to track traffic, bounce rate, and user behavior
- Google Search Console – to monitor keyword positions, crawl errors, and clicks
- SEO ranking tools like SEMrush or Ahrefs – to check keyword rankings
Key tasks:
- Checking website traffic trends
- Monitoring keyword ranking changes
- Spotting sudden drops or improvements
- Noting any new website errors or warnings
2️⃣ Keyword Research and Analysis
An essential part of what SEO executives do in their daily work is keyword research. They find out what people are searching for and which keywords the website should target.
How they do it:
- Using tools like Ubersuggest, SEMrush, Ahrefs, and Google Keyword Planner
- Analyzing competitors’ keywords
- Picking the right keywords based on search volume and competition
They aim to find a balance between high-volume, low-competition keywords and focus keywords relevant to their brand.
3️⃣ On-Page SEO Work
Once the keywords are ready, the SEO executive works on improving website pages by optimizing content and meta tags. This is known as on-page SEO.
Typical on-page tasks:
| Task | Purpose |
| Updating meta titles & descriptions | Improves click-through rates and SEO |
| Adding focus keywords in content | Helps rank for specific search queries |
| Optimizing image alt tags | Makes images SEO-friendly |
| Internal linking | Connects related pages for better navigation |
They also check for broken links, duplicate content, and slow-loading pages.
4️⃣ Off-Page SEO Activities
Apart from working on the website itself, SEO executives spend time improving a site’s authority by getting backlinks. This is called off-page SEO.
What this includes:
- Submitting articles and blogs to other websites
- Directory submissions
- Local SEO optimization for maps and listings
- Reaching out to other bloggers for link-building opportunities
- Commenting on forums and niche-related sites
These activities help a website gain trust in Google’s eyes, which improves search rankings.
5️⃣ Content Planning and Collaboration
An SEO executive often collaborates with content writers and designers to plan future blog posts and content ideas.
Common activities:
- Suggesting blog topics based on keyword research
- Providing SEO-friendly titles and headings
- Setting content deadlines and publishing schedules
- Reviewing content drafts for SEO optimization
Good content planning ensures regular fresh content, which is vital for keeping a website active and ranking well.
6️⃣ Competitor Analysis
SEO executives regularly study competitor websites to stay ahead in rankings.
What they look for:
- Keywords competitors are ranking for
- Backlinks competitors have earned
- Types of content that perform well for them
- Their website structure and loading speed
This insight helps build better SEO strategies for their own websites.
7️⃣ Website Technical Health Checks
Another important part of what SEO executives do in their daily work is keeping the website technically sound.
Routine checks:
- Fixing crawl errors
- Checking for duplicate pages
- Optimizing website speed
- Mobile-friendliness checks
- Ensuring proper URL structures
A technically healthy website gets crawled and ranked faster by Google.
8️⃣ Link Building Campaigns
To increase a website’s authority, SEO executives run regular link-building campaigns.
Methods:
- Guest posting
- Social bookmarking
- Business directory submissions
- Influencer outreach
- Commenting on relevant blogs
High-quality backlinks are one of Google’s top ranking factors.
9️⃣ Reporting and Documentation
At the end of the day or week, SEO executives prepare performance reports for their managers or clients.
Typical reports include:
- Keyword ranking changes
- Traffic statistics
- Number of backlinks acquired
- Technical issues fixed
- New content published
This ensures everyone involved knows the progress and plans ahead accordingly.
📊 Typical Daily Schedule of an SEO Executive
| Time | Activity |
| 9:30 AM | Check Google Analytics & Search Console |
| 10:00 AM | Keyword research and competitor analysis |
| 11:00 AM | On-page SEO (optimize meta tags & content) |
| 12:30 PM | Link building tasks & off-page submissions |
| 2:00 PM | Content planning & coordination |
| 3:00 PM | Technical website audits |
| 4:00 PM | Email outreach & backlink requests |
| 5:00 PM | Prepare reports & analyze performance |
Conclusion: The Real Work Behind Search Rankings
Now you know what SEO executives do in their daily work. It’s a mix of technical tasks, creative content planning, and strategic link building. Every day is about making small improvements that, together, lead to big SEO wins.
If you’re looking for a dedicated team to handle your SEO, companies like YT Bhai, a trusted digital marketing agency in India, offer full SEO services tailored to your business goals.
Final Thoughts
SEO is not a one-time task — it’s a continuous process. From keeping up with algorithm updates to finding new keyword opportunities, an SEO executive’s work never stops.
Whether you’re an aspiring SEO professional or a business owner, understanding their daily tasks will help you appreciate the effort that goes into ranking on Google.
