In today’s digital world, businesses need a strong online presence to stay ahead of the competition. This is where digital marketing agencies come in. But have you ever wondered what are the roles in digital marketing agency and how they work?
If you’re new to this field, don’t worry — in this beginner’s guide, we’ll explain who does what in a digital marketing agency and how their roles come together to deliver online success for businesses.
📌 What Is a Digital Marketing Agency?
A digital marketing agency is a company that helps other businesses promote their products or services online. They use various online platforms like Google, social media, email, and websites to improve a brand’s online visibility, attract new customers, and increase sales.
These agencies usually have different experts working in different areas of digital marketing. Let’s now explore each of those roles.
📋 List of Common Roles in a Digital Marketing Agency
Here’s a quick overview of the most important job roles in a digital marketing agency:
| Role | What They Do |
| Digital Marketing Manager | Plans and supervises overall marketing strategies |
| SEO Executive | Optimizes websites to rank better on Google |
| Content Writer | Writes blogs, website content, and social posts |
| Social Media Manager | Manages social media platforms and campaigns |
| PPC Specialist | Runs paid ad campaigns like Google Ads |
| Graphic Designer | Creates visuals for digital content |
| Web Developer | Maintains and improves websites |
| Email Marketing Executive | Sends newsletters and promotional emails |
| Analytics Expert | Tracks campaign results and website data |
| Video Editor | Produces and edits marketing videos |
Now, let’s look at how each of them works in detail.
👨💻 1️⃣ Digital Marketing Manager
This person leads the entire digital marketing team. They create online strategies based on a client’s business goals.
Main tasks:
- Plan digital campaigns (SEO, ads, social media, etc.)
- Set goals and budgets
- Monitor campaign performance
- Coordinate with different team members
How they work:
They hold meetings, assign tasks, track results, and report progress to clients or higher management.
🔍 2️⃣ SEO Executive
The SEO (Search Engine Optimization) executive’s job is to make sure the client’s website appears on the first page of Google search results.
Main tasks:
- Keyword research
- On-page optimization (meta titles, headings, content)
- Off-page SEO (backlink creation)
- Technical SEO audits
How they work:
They use tools like Google Search Console, SEMrush, or Ahrefs and coordinate with content writers and web developers to implement SEO strategies.
✍️ 3️⃣ Content Writer
Content is the backbone of any online marketing effort. Content writers create engaging articles, blog posts, website content, and social media captions.
Main tasks:
- Write SEO-friendly blogs and articles
- Create catchy social media content
- Write ad copies and email newsletters
- Update website pages with fresh content
How they work:
They work closely with SEO executives and digital managers to align the content with marketing goals.
📱 4️⃣ Social Media Manager
Social media managers handle a brand’s online image across platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.
Main tasks:
- Plan and schedule posts
- Engage with followers
- Run social media ads
- Track analytics
How they work:
They design monthly social calendars, collaborate with graphic designers for visuals, and analyze engagement reports.
💸 5️⃣ PPC (Paid Ads) Specialist
These professionals manage Pay-Per-Click (PPC) advertising campaigns on Google, Facebook, and other paid platforms.
Main tasks:
- Create ad campaigns
- Manage budgets
- Optimize ads for better ROI
- Track and report ad performance
How they work:
They continuously monitor ad campaigns, adjust targeting, and bid strategies based on real-time results.
🎨 6️⃣ Graphic Designer
Visual content is essential for digital marketing campaigns. Graphic designers create logos, social media creatives, banners, ad visuals, and website graphics.
Main tasks:
- Design images for blogs, ads, and social media
- Create infographics
- Edit product images and illustrations
How they work:
They work alongside content writers, social media managers, and PPC specialists to design creatives for various campaigns.
💻 7️⃣ Web Developer
Web developers keep the website up and running smoothly, ensuring it’s fast, user-friendly, and SEO-ready.
Main tasks:
- Design and develop websites
- Fix bugs and technical issues
- Install SEO-friendly plugins
- Regularly update the website
How they work:
They collaborate with SEO executives and digital managers for technical changes and website optimizations.
📧 8️⃣ Email Marketing Executive
Email marketers send promotional newsletters, offers, and updates directly to potential customers’ inboxes.
Main tasks:
- Build email lists
- Design email templates
- Schedule and send newsletters
- Track open rates and click-throughs
How they work:
They use tools like Mailchimp, Sendinblue, or HubSpot to manage campaigns and report analytics.
📊 9️⃣ Analytics Expert
Analytics experts are responsible for tracking, measuring, and reporting the performance of online campaigns.
Main tasks:
- Monitor website and campaign traffic
- Analyze customer behavior
- Track conversion rates
- Generate reports and insights
How they work:
They use tools like Google Analytics and Data Studio to provide valuable insights for decision-making.
🎥 🔟 Video Editor
Since video marketing is booming, video editors help create engaging video ads, product explainers, and reels for social media.
Main tasks:
- Edit promotional videos
- Add subtitles and effects
- Optimize videos for platforms like YouTube and Instagram
How they work:
They work with content creators and social media managers to produce content that captures attention and drives engagement.
📊 How All These Roles Work Together
In a digital marketing agency, all these roles are connected. Here’s how their workflow usually happens:
- Digital Marketing Manager creates a strategy.
- SEO Executive shares keywords.
- Content Writer creates blogs or web pages.
- Graphic Designer designs images.
- Web Developer updates the website.
- PPC Specialist runs paid ads.
- Social Media Manager posts on social media.
- Email Marketer sends newsletters.
- Analytics Expert tracks results.
- Everyone reports back to the manager.
It’s a team effort that delivers a complete online marketing solution to clients.
📌 Conclusion
So now you know what are the roles in digital marketing agency and how they work. Each person plays a crucial part in growing a business online — from planning strategies to writing content, designing visuals, running ads, and analyzing results.
If you’re looking for a reliable team that offers all these services under one roof, check out YT Bhai, a trusted digital marketing agency in India. Their skilled professionals are ready to help your business grow online.
