For over 5 years, YT Bhai has been assisting companies in achieving their financial and branding objectives. YT Bhai is committed to being a values-driven digital marketing agency.
O
Creating a standout online presence for My Shishu, a promising pregnancy and parenting platform, was both a challenge and an exciting opportunity for us at YT Bhai. My Shishu is a Sanskrit term that means “my child,” and the platform aims to be a partner to parents from the time they plan a baby through the early years of child-rearing. With a mission to support parents in enhancing their child’s physical growth, mental abilities, emotional well-being, social behaviors, and spiritual awakening, My Shishu needed a website that was both informative and engaging.
One of the principal decisions for My Shishu was whether to engage in SEO to maximize their online visibility. The cost of an SEO campaign versus potential returns and the overwhelming list of SEO terminologies were significant considerations. However, the benefits of SEO, such as being less expensive than other online marketing approaches and offering higher reward rates, made it a crucial strategy for their marketing efforts.
Our team at YT Bhai took on the challenge by providing a comprehensive website design and implementing advanced SEO strategies. We ensured that My Shishu’s website was optimized for off-site SEO, increasing its potential to draw customers from external platforms like social media. By posting content and links to their page on Facebook and Twitter, we helped promote the website and attract more visitors.
We also utilized SEO-related tools such as Google Keyword Planner and Google Analytics to provide valuable insights into the market, analyze trends, and understand competitors’ standings. This helped us identify popular and valuable keywords, allowing us to structure and revise the content effectively.
Implementing these SEO strategies helped My Shishu rank higher on search engine results pages (SERP). This visibility ensured that when target customers searched for pregnancy and parenting resources, they were likely to find My Shishu. Repeated appearances on the SERP increased awareness of the site and business, driving more potential customers to their webpages.
SEO proved to be a cost-effective marketing approach, offering higher reward rates compared to other techniques like social media marketing, pay-per-click advertising, and email marketing. The result was a successful online presence that supports My Shishu’s mission and enhances their ability to reach and help parents.